We've asked our audience what they think, last night we shared our findings with New York

Yesterday at Decoded’s New York headquarters, Protein US shared the findings from our annual international survey. We explored the key themes, forces and trends shaping the behaviours and attitudes of the early adopter consumer. We also had a host of workshops lined up to showcase some of the most innovative projects of the past year and to really bring the findings of our annual study to life.  

We kicked off the Responsive trend with guest speaker Amy Puliafito from San Francisco-based wearable tech brand Misfit. She told us about their secret of “reading thousands of Amazon reviews” and adjusting their design and functionality to suit what their consumer was looking for, placing simplicity and practicality above all.

For the Rebalance trend we gave the audience a chance to refocus and rebalance with a quick deep house yoga session from Willkommen and ended with some indulgence courtesy of sweet Dough donuts and Brooklyn Mate cocktails.

Max Linksy of Longform an editorial site, app and podcast spoke to us about the importance of balancing both long form and short form content. They have created a platform read by millions of people who spend an incredible average of 6 minutes per article as opposed to the average of 30 seconds.

The third and final insight was Refocus. Maxine Bédat of Zady, the ‘Whole Foods of fashion’ gave us some brilliant insight into conscious consumption. Their mission is “to provide engaging content that speaks to the conscious consumer, an alternative to disposable fashion. To be responsive to the new consumer.” She discussed how engaged their consumer is and so they have created a system of “participatory commerce” where they respond quickly to create new products in response to community needs.

Throughout the evening, guests were able to get an intravenous dose of wellness via Nutri Drip from The Hangover Club, who were also serving up vitamins and antioxidants for those playing as hard as they work. Meanwhile, Reify unveiled their new sound sculpture, a 3D song created for Health’s new song Dark Enough.

Thanks to everyone who came down. Here’s to another progressive year!

Get your copy of the Protein Audience Survey 2015 from our store or to check out where else we'll be hosting other Protein Audience Briefings here.