We've asked our audience what they think, now it's time to share our findings with New York

Based on the findings from our annual international survey coupled with months of consumer and expert interviews, Protein will take you and your brand through the key themes, forces and trends shaping the behaviours and attitudes of the early adopter consumer. We also have a host of workshops lined up to showcase some of the most innovative projects of the past year and to really bring the findings of our annual study to life.  

The themes of the Audience Briefing 2015 will be:

Refocus: How our audience is rethinking what is really important and how this is affecting how they spend their time, money and energy on the pastimes, products and people that align with their emerging values and beliefs.

Responsive: How this group of early adopters' behaviour has been transformed by the ubiquity of convenience focused digital tools and platforms. We will analyse what the rise of seamless, on-demand and personalised services mean to their day-to-day lives, and how they’re changing consumer expectations. Wearable tech brand Misfit will share their insight from the wearable market.

Rebalance: How our audience are increasingly living in temporary extremes, abstaining one minute and then indulging the next. We will explore the increasing compartmentalisation of their lives and what this means for work, play and their interaction with brands.

In addition, there'll be a series of workshops from Print All Over Me, Reify, The Hangover Club and Coffeeflour. Brooklyn-Mate will be serving up their carbonated yerba mate energy drink, and Decoded will be showcasing a whole host of wearable tech.

Get tickets here.