Protein is pleased to announce the latest event in our series of Breakfast Briefings at Shoreditch House

Protein's Breakfast Briefings are designed to educate and inform you on the changing attitudes and behaviours of influential consumers. Following on from our monthly Forum events, this new series gives you the chance to gain the latest insights into the Protein Audience. Highlighting innovative case studies and brand practices from the worlds of fashion, music, technology, travel and retail, we will disseminate key findings from our annual Audience Survey, quarterly trend reports and Journals in order to provide inspiration and ideas on how to engage with these early adopters.

Nowadays, a 60-year-old is as likely to be Chief Creative Officer as an OAP, while millennials are increasingly swapping university halls for startup incubators. Experiences are valued over security, taking risks over playing it safe, and can-do attitudes over stereotypes. Join us for a discussion on how teen spirit is driving collaboration, creativity and entrepreneurialism, why the concept of adulthood for Millennials has shifted and what’s driving the new Boomer generation to travel, work, and party harder then ever, plus why this is transforming the way brands engage with them.

This event is open to Shoreditch House members only. To book a place login to the House Seven website, or for more info about our Breakfast Briefings series contact tom.cantwell@prote.in. All guests will receive a copy of the latest Protein Journal, complete with The Age Report upon release.