To launch our new partnership with creative agency, Blueprint Media, members of our Insight team jetted off to Amsterdam to present the findings of this year's Protein Audience Survey. Held in Blueprint Media's offices and looking into all aspects of modern influencer culture, the presentation touched on what matters to our audience this year.

We've spent the last few months carefully polling, tracking and analysing them on the Protein Network – a hand-picked roster of today's leading cultural publications and blogs around the world. We're now ready to share our findings and the Protein Briefings are a chance for brand marketers, agency planners and decision makers to understand what makes these early adopters tick and how to target them more effectively.

Refreshments were kindly supplied by our pals at Jägermeister.