We asked our audience what they think, yesterday we shared our findings

Based on the findings from our annual international survey coupled with months of consumer and expert interviews, Protein took a packed Studio 2 through the key themes, forces and trends shaping the behaviours and attitudes of the early adopter consumer. We also had a host of workshops lined up to showcase some of the most innovative projects of the past year and to really bring the findings of our annual study to life.  

The Audience Briefing 2015 was broken down into 3 parts, introduced and thoroughly explained by Protein’s insight specialists Jamie McCracken and Sarah Johnson:

Responsive: How this group of early adopters' behaviour has been transformed by the ubiquity of convenience focused digital tools and platforms. Our first guest speaker, Benjamin Males from Studio XO collected 5 of the audience’s emotional data using the XOX Wristband. “There’s a lot of intelligence out there; objects and spaces are becoming noisier but it’s missing emotional value,” explained Males. “What we’re missing are filters, and a way of filtering is by capturing emotional data.” Meanwhile, Warp Records x Marshmallow Laser Feast showcased Squarepusher’s new VR music video and DDAANN Studio provided a 360-surround video snapshot.

Refocus: How our audience is rethinking what is really important and how this is affecting how they spend their time, money and energy on the pastimes, products and people that align with their emerging values and beliefs. Our second guest speaker, Romain Camus from One Good Deed Today explained how his shop was trying to create a “global locality,” by stocking products from artisans around the world who share the same values.

Rebalance: How our audience are increasingly living in temporary extremes, abstaining one minute and then indulging the next. Our final guest speaker, James Wilkinson from Readbug – “the Twitter of magazines” explained how the service battles content overload by making it easier to decide “what you read, what do you take away and what you share.”

In the break, guests were treated to a number of workshops. Grace & Thorn showed us how to create our own miniature garden, Temple Yoga gave a lesson in keeping mind and body nimble throughout the day, and 1235 Doughnuts and Ali Baba Juice took care of catering, allowing us to binge and abstain all in one afternoon.

Thanks to everyone who came down. Here’s to another progressive year!

Get your copy of the Protein Audience Survey 2015 from our store or to check out where else we'll be hosting other Protein Audience Briefings here.