We've asked our audience what they think, now it's time to share our findings with you

It's that time of year again. Soon the Protein Audience Briefing 2015 will be upon us. Based on the findings from our annual international survey coupled with months of consumer and expert interviews, Protein will take you and your brand through the key themes, forces and trends shaping the behaviours and attitudes of the early adopter consumer. We also have a host of workshops lined up to showcase some of the most innovative projects of the past year and to really bring the findings of our annual study to life.  

The themes of the Audience Briefing 2015 will be:

Refocus: How our audience is rethinking what is really important and how this is affecting how they spend their time, money and energy on the pastimes, products and people that align with their emerging values and beliefs.

Responsive: How this group of early adopters' behaviour has been transformed by the ubiquity of convenience focused digital tools and platforms. We will analyse what the rise of seamless, on-demand and personalised services mean to their day-to-day lives, and how they’re changing consumer expectations.

Rebalance: How our audience are increasingly living in temporary extremes, abstaining one minute and then indulging the next. We will explore the increasing compartmentalisation of their lives and what this means for work, play and their interaction with brands.

Our first briefing will take place June 17th at our Studio 2 space in Shoreditch, with briefings in NYC, LA, Sydney, Amsterdam and Berlin to follow.