Stuck for holiday ideas? Hotel group Four Seasons think they have the answers. Offering a new concierge service through Pinterest, the brand has launched Pin.Pack.Go, a service that connects you directly with a Four Seasons 'local expert' from around the world.

In order to participate, guests and holiday-goers must simply create a Pin.Pack.Go board. By tagging the corresponding Four Seasons hotel they'll be visiting, a local expert will then look at the mood board and make personalised recommendations tailored to their personal taste. It's a well-documented fact that Pinterest converts likes into sales more than on any other social media channel. By tapping in to Pinterest's existing user base, Four Seasons are wisely harnessing the power of this community.

It's always better to have an insider's recommendation, and while this may be skewed thanks to the hotel's affiliate networks and partnerships, Pin.Pack.Go is yet another example of brands offering useful services to their customer base in an effort to connect and build brand loyalty.