Joining several other brands that have recently released travel guides (Louis Vuitton and Mulberry, for example), Peroni presents Vivi in Stile. The Apple and Android app boasts "the latest and best in fashion, food and design with a touch of Italian style", though it doesn't appear to be available outside of the UK.

The app is broken up into three sections: "Stile: Draw inspiration from articles by our industry-acclaimed contributors across food and drink, fashion and design. Esplorare: Discover your city’s stylish side with over 450 locations and events, handpicked and regularly updated by area experts and influential trendsetters. Esclusivo: Live the lifestyle courtesy of Peroni Nastro Azzuro with regularly updated rewards ranging from top-flight getaways to exclusive access and complimentary dining."

The app has our unconditional endorsement as it features contributions from international trendsetter and Protein Editor, Addie Chinn. We've always wondered where he hangs out after work.