Peach lets users share content more easily than ever before.

The internet has exploded of late. The likes of Facebook and Twitter have met a new competitor in the form of Peach, the new social network app that people can't stop talking about.

Created by the founder of Vine, Dom Hofmann, Peach doesn’t veer too radically from the typical formula: you have a profile, friends, and you can post updates. What makes Peach different is the way you navigate the platform.

Peach is pioneering a new function it calls ‘magic words’: type a word and it brings up a search box of relevant content. For example, type ‘g’ and you’ll see a search box for gifs, type 'draw' and you can draw a picture, or type 'song' to share whatever’s playing right now. While not all words are magic words yet, there are plans to keep adding to the list.

Another point of difference is the level of privacy attached to the app. There’s no web version and no way to view posts publicly, everything is contained within Peach itself.

The story of other apps, like Ello, prove that claims to social media domination can be short lived and any sweeping statements about Peach’s future success should be treated with a pinch of salt. Nonetheless, at the least, Peach could herald a new user interface for social media sites, something more intuitive and with the potential to cleverly measure users' data through those special 'magic words'.