Fancy hearing what today’s trendsetters have to say? Industry experts talk about brands, consumers and insight in Passion Of The Craft, a short documentary that features ten interviews with ten influential people in contemporary culture. The strategic agency BANDIT based in Copenhagen has launched this series of documentaries which aims to help fill in the gaps between consumers and brands. It has pursued this concept by documenting individuals in fashion, branding, media, photography, marketing and design in order to offer insight into how these people influence today’s culture. The video above is a teaser from the first documentary where BANDIT has frank and open conversations with people in NYC such as Brendon Babenzien, creative director of streetwear brand Supreme, Rob Cristofaro, founder of clothing line Alife and Noah Callahan-Bever, editor in chief at Complex magazine. Projects like this offer a voice and a face to companies, creating a dialogue between the consumer and the brand. We look forward to seeing the full documentary and hearing what these influencers have to say about current trends.