London label Young Turks (the team behind Missing and Coexist) teamed up with Converse to open a vinyl manufacturing plant at Coachella festival which allowed customers to choose anything from the YT catalogue cut to 12" vinyl.
Each cut was done in real time, creating a bespoke, limited edition record for each customer in front of their eyes. Its interesting to see a project slow down the manufacturing process and highlights the increasing desire for limited edition product.