A bookstore that sells a single book
A new bookstore in Ginza, Tokyo only stocks a single book at a time, making it more of a personal recommendation than a retail platform, and taking curated edits to a whole new level. We’re used to retail getting increasingly bigger and busier, with an excess of choice being the ultimate aim in order to keep up with online platforms – think out-of-town superstores and Oxford St monoliths. But – unlike us – the Japanese traditionally have a soft spot for sparsity.

Created by Yoshiyuki Morioka, the idea for the store came was inspired by the popularity of readings and events based around a single publication at his other, more conventional bookstore. A new book is featured every week, occasionally accompanied by exhibitions of artwork or ceramics along the surrounding walls. The space was created by design engineering firm Takram, with a minimal aesthetic to match the store’s content.

As an immersive experience Morioka Shoten gets you to really know what you’re purchasing, and understand the context around it before parting with your cash instead of flicking through multiple items you won’t read.

With the proliferation of online shopping retail environments are looking for ways to offer something that e-commerce can’t, and our audience survey shows that customers are moving away from a glut of disposable products and looking to slim down their purchases by being more considered.Still hungry for more? Sign up for our weekly supplement featuring the latest news, profiles, features and innovation