Get to grips with the new definitions of currency and what they mean for you.

There’s been a shift in the metrics used to measure currency. From brands to consumers, and the influencers that tie them together, cold hard cash is just not enough any more.

80% of the Protein Audience view their time to be as valuable as their purchasing power and 67% have bought something they saw someone share on social media. New social influencers are dominating the cultural landscape and new technologies are revolutionising industries. All the while, the metrics of success in online publishing are shifting and experiential marketing is undergoing a re-assessment.

80% of the Protein Audience view their time to be as valuable as their purchasing power

Based on a survey of 500 early adopters, as well as expert interviews, The Currency Report examines these shifts and highlights, through key takeouts, what they mean for brands today.

In this 40-page report you will find:

  • Under the Influence | How influencers and brands can work together without selling out
  • Experiencing Experience | Has experiential marketing become old hat?
  • Pay Attention | Publishers are changing how they measure success
  • Ascribing Art | We spoke to Berlin-based Ascribe on their ingenious model of attributing art
  • Wildest Streams | The race to get ahead in music streaming
  • Bit on the Side | What does a Bitcoin outlet look like? And who are the people championing it?

Purchase your copy of The Currency Report here.