While some retailers are offering the general public greater freedoms with their spending purchases, be it through customisation, as with Yr Boxpark, or variety of options, as with grocery shopping app Instacart, others are headed in entirely the opposite direction.

One Dress A Day is a new concept that aims to de-clutter the e-tail marketplace which creator Bruno Schiavi believes is currently over-saturated with an overwhelming number of options.  The online store will release just one new 'look' per day, which is then available for only 30 days thereafter, or until stocks run out. Designed to streamline the shopping experience, and offer a more personalised service to those currently overwhelmed by variety and choice, One Dress A Day is a highly curated and controlled approach to online retail.

Turning the traditional notion of fashion collections, seasons and lines, on its head, this concept launches on August 26th.