Ever wanted to be able to smell a photograph? Seen a painting of a picturesque landscape and breathed in the imaginary aroma? It’s no secret smell is the strongest sense attached to memory, and fragrance house Olfactive Studio have capitalised on this with their new range.
The French perfumiers have created five scents which are be selected by a corresponding photograph - not by actually smelling the product. Still Life, Autoportrait, Flash Back, Lumiere Blanche and Chambre Noir are displayed online for customers to choose from. It’s an appealing idea, and a well-presented, semi-bespoke alternative to the usual duty-free perfume buying.