Many brands are turning to social media to engage with consumers, some more successfully than others. The latest brand to stand out is Electrolux with their Tumblr recipe guide 'Now You're Cooking.'
A simple format site hosts recipe films, behind-the-scenes content and inspirational imagery, with the option for bloggers to contribute their own tips and ideas. Realising that the traditional recipe format doesn't sit so well with modern smartphone audiences, the films can be switched to a 'cook-a-long' mode that guides viewers through the cooking process.
With over 330,000 followers so far and counting, the platform highlights how well-executed Tumblr sites can be a great way to engage consumers. Check it out here.