Nike(RED) x Tied Together 2010 Race
The epic Nike(RED) Tied Together race kicked off last week starting in New York, followed by us Londoners and joined later by…
The epic Nike(RED) Tied Together race kicked off last week starting in New York, followed by us Londoners and joined later by Milan, Berlin and Paris for an incredible journey to raise awareness and respond to a global health crisis.
24 creative teams from each city set out to document and generate as much hype as possible. In London alone we saw the Harriman Steel runners donning red full bodysuits and setting off flares, the Wilson Brothers driving a DIY car through the night streets and our very own Protein roller derby girlspulling out all the stops for what is undoubtedly a great cause.
Here in London we took over the 1948 Nike Stadiums and turned it into the start and end point for the race, as well as our temporary office space, photoshoot area and of course the venue for the after-party! We're working on the documentary film right now, which is looking awesome (stay tuned for screening dates), the individually team designed t-shirts are ready-to-go and the hundreds of photos taken over the 24 hours are being edited for the upcoming global Nike (RED) exhibition as we speak...until then, here's a peek into what we got up to courtesy of our dedicated photographers:
Shaniqwa Jarvis (official photographer)
Shawn @ Vent Fury
Teddy Fitzhugh
Ellie Taylor-Davis
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