Nike Air Max Reinvented Exhibition
We recently helped Nike commission a series of artists to reinvent their Air Max One trainer and held a launch party last week.
Nike Air Max Reinvented from Protein® TV on Vimeo.
Last week Nike and Protein collaborated to bring together a handful of London's brightest young artists to put their own individual creative spins on Nike's most iconic trainer, the Air Max. Each artist was tasked with reinventing a different model of the shoe in their own style and using mediums they specialise in.
The chosen artists consisted of animator Matt Box, designer Rosy Nicholas, photographer and set designer double team Bruno Drummond & Gemma Tickle, graphic artist Oscar Bolton Green and colour design whizz Sam Coldy.
Taking up residence under one of the Hoxton arches the exhibition launch saw the space flooded with folks eager to see what the artists had done with the seminal trainer.
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