We're pleased to announce the first of our Breakfast Briefings in New York

Nowadays, a 60-year-old is as likely to be Chief Creative Officer as an OAP, while millennials are increasingly swapping university halls for startup incubators. Experiences are valued over security, taking risks over playing it safe, and can-do attitudes over stereotypes.

Join us for a discussion on how teen spirit is driving collaboration, creativity and entrepreneurialism; why the concept of adulthood for Millennials has shifted; what’s driving the new Boomer generation to travel, work, and party harder then ever; plus, we look at why this is transforming the way brands engage with consumers at each and every age – all at our first ever New York Breakfast Briefing.

Protein's Breakfast Briefings are designed to educate and inform you on the changing attitudes and behaviours of influential consumers. Following on from our monthly Forum events, this new series gives you the chance to gain the latest insights into the Protein Audience.

'Protein Breakfast Briefing: The Age Report', at Wythe Hotel, Brooklyn, NY 11249, from 9-10:30am, July 22. All guests will receive a copy of the latest Protein Journal, complete with The Age Report. For more info about our Breakfast Briefings series contact camille.ross@prote.in