As part of its ‘Not Normal’ campaign, car brand MINI has\r\ntaken over the streets of London by transforming a Countryman cruiser into a\r\nsocial media mobile billboard. Fitted with 48,000 hi-res LEDs, the car acts as\r\nan interactive display that gives any MINI fan a chance to stream a video onto\r\nits dynamic surface.
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The car-installation is fully customizable. ‘Advertisers’\r\nare able to choose the background, as well as the soundtrack that will accompany their\r\npersonal video, which can be easily uploaded through Vine, a Facebook App, or\r\nTwitter with the hashtag #MINIartbeat. And, if fans don’t get to actually spot\r\nthe car while it’s showing their recording, they need not worry. At the end\r\nof the drive, MINI will send them a short clip with the car’s journey as a\r\nhighly shareable souvenir.