In celebration of the London Olympics, Adidas has launched a real-time project bringing together art, sports and style. Miadidas Customisers is a sneaker customisation project inspired by the London 2012 games: 17 days, 9 artists, 34 pieces of art.

Each day of the London Olympics, fans vote (via Facebook) for the day's 'all in' moment - the most outstanding sporting moment of the games on that particular day. Two of the selected creatives proceed to customise two pairs of Adidas performance footwear inspired by that chosen moment. One pair is awarded to a fan, the other to the day's 'all in' athlete. This all happens live at the Adidas Olympic Lounge.

The creatives selected to take part include NASH MONEY, who specialises in footwear customisation, Kara Messina, the designer behind Y'OH Streetwear, accessories designer Fred Butler and more.

The live process aims to define the key moments from the Olympic games in a creative and unique way while providing a global platform to showcase the talent of the local community.