Mercedes-Benz x Spencer Hart
The car brand pair up with the British fashion designers to present a new customisable car.
Luxury car brands seem to have been branching out into unexpected areas recently, Bentley's refitting of a London barber's for example, suggests that these brands are aiming to associate themselves with a more diverse range of luxury markets, not just ones that involve four wheels.
Mercedes-Benz have taken things in a fashion orientated direction by partnering up with British fashion house, Spencer Hart. A bespoke car was specially designed by Saville Row tailor Nick Hart, and unveiled at the finale of the label's show at the prestigieus London Collections: Men event last weekend.
The project was geared towards the fashion conscious male, and highlighted the customisation options available to owners of the new CLS 63 AMG Shooting Brake.
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