Turning colors... from MemoMi Labs Inc on Vimeo.

By and large, trying on clothes is a private experience. However, the world's first digital mirror by Memomi looks set to change that, streamlining the changing room kerfuffle whilst democratising the whole shopping process.
The Memory Mirror captures a 360-degree view of your outfit, which can then be manipulated using body movements or the associated mobile app. Colours and patterns can be changed without having to physically try on other styles, and photos can be shared with friends across social media in order to gain their feedback.

U.S. luxury fashion retailer Neiman Marcus is the first to install a Memory Mirror, allowing customers to enjoy the best of both physical and online shopping. By coupling the physical with the virtual, shoppers can 'try on' a brand's entire line, get feedback and check out hassle free within minutes.

Memomi's appeal doesn't stop at the consumer though, brands will also relish the free exposure that comes with social media sharing.