Massive Attack Launch Sensory Music App Featuring New Music
The British electronic trip hop group launched Fantom, a sensory music app which remixes and reforms four new tracks uniquely to each listener. British trip hop group Massive Attack have followed up their announcement of a 2016 world tour by teasing a selection of their new material. Instead of releasing the music as it was recorded, they've hidden it inside the specially created Fantom app, which gives listeners a wholly unique experience.
The sensory music player features four new Massive Attack tracks tucked away, "Dead Editors," "Ritual Spirit," "Voodoo in My Blood" and" "Take it There." The tracks can't be heard in full, but instead are actively remixed based on the listener's heartbeat, location, local time and movement. While for those of you that have an Apple Watch, there's a heightened experience using the app's pulse-based features.
The technology was created by a team which includes Massive Attack's own Robert del Naja. It allows you to remix fragments of the songs by swivelling the camera round in different directions and using it at different times of the day. You can even capture clips of your "remixes" to be shared as videos.
It's a novel way of teasing new material, and artists are certainly exploring all manner of ways of capturing the attention of their fans. But is it more trouble than it's worth? Find out yourself by downloading it on an iPhone 5S or more from the app store, or visit the fantom website, and discover Five New Digital Instruments that are Democratising Music.
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