Watch the Director's Cut, above, or click here for the full interactive experience.

London band Duologue have released an interactive, 3D video for their latest single Machine Stop.

Creative agency Moving Brands, commissioned by the band to create the video, used custom-built software and hardware to capture moving data in 3D, and several specially built rigs housing Microsoft Kinect cameras used a program created in-house to capture both colour footage and 3D depth information, while a further piece of original software later processed this data into an editable format. Custom built clamps, made using a 3D printer, clipped onto the Kinect rigs and allowed the team to experiment with their filming, switching between a tripod and more fluid handheld filming styles.

Like other recent forays into interactive videos, such as Kanye's or Bruno Mars', The final result is a fully interactive, immersive experience that can only be accessed via Google Chrome. Completely in control of the video, the user becomes the director and can switch between forms of the band or a dancer, as well as alter the angles and depth of shots.

As a music video this is an innovative and interesting break from the norm; but, from a technological perspective, the fact that it runs completely within a web browser (without the support of other apps) challenges the perceived capabilities of software we've become so accustomed to. This pioneering approach to music video making was recognised by Google's Chrome Experiments project.