Fashion retailer reveals quirky customer data
A new campaign from e-commerce platform Lyst uses tongue-in-cheek references to customer data and hyper-local trends for a new campaign made in collaboration with advertising agency Anomaly.

The images shot by fashion photographer Charlotte Wales, feature slogans proclaiming New Yorkers should ‘Get High', as Londoners have been buying 50% more high-waisted skirts than them. Similarly, because New Yorkers are purchasing one-third of the amount of acid washed denim, Lyst created the statement ‘Drop More Acid’.

“Our success to date has been driven by marrying insights from data science with the emotional nature of fashion,” says Chris Morton, co-founder and CEO of Lyst. “The campaign is a manifestation of this, by celebrating the power of beautiful fashion imagery and intelligent insights into the fashion consumer’s behaviors.”

Each of the 10 images will appear in New York and London, in the form of experiential street marketing, print executions, and influencer marketing, with specific images, and data insight, targeted at customers in their respective cities.