Traditional dating websites are a valid way of advertising oneself on the single market, but are by no means a sure thing. If you are, let’s say, a more niche product, it's often worth targeting a more measured demographic. After all, you wouldn’t see fake tan on the billboards at a boxing match.

Lovebook is a new matchmaking service that helps singles brand themselves before launching a targeted advertising campaign on Facebook. These adverts are targeted on location, interests, gender, relationship status, education, age and any other specifics you request.

The service has 3 tiers: First Date, Lovebug, and Casanova, guaranteeing at least 5, 12 or 25 leads respectively (rates range from $15 to $60). The two higher end tiers also come with special tips and dating advice from Lovebook’s creator CJ the Matchmaker.

Lovebook’s strength lies in its potential reach (1.2bn Facebook users), at the same time advertising users in a way that many dating apps don’t.

This isn’t the first time we’ve seen unconventional use of ad banners. The You Museum curates personalised art exhibitions that are delivered to users via ad banners on websites. The ads are placed everywhere through Google’s Adworks display network, as well as on Facebook and Twitter.