Loop is a new app for iPad developed by Universal Everything and inspired by UE’s lead artist Matt Pyke. The digital art studio makes expressive video works for screens, galleries and stadiums and most recently was responsible for Nike: The Art + Science of Supernatural Motion. The hand-drawn animation tool is based the sketches Pyke uses as a communication tool to both visualise and describe ideas to collaborators.

The app essentially allows users to create an animation on the simple sketch-based interface. Most elements on the app are 'hand' drawn and their child-like simplicity gives the app a feeling of familiarity. Users may select from blue or red ink and a variety of expressive animation tools. The final animations are generated as animated GIFs which can be shared via e-mail, tumblr or uploaded to the Loop gallery.