There’s a hunger for highbrow, long-form digital content that explores the 'why' behind the 'what'. We're finding the Protein Audience scours the web for high-quality features from respected writers and publications thanks to apps like Long Form, which aims to filter out irrelevant news pieces from feeds.

Coda Story employs an all-star team of journalists, photographers and film-makers to create a single-issue web platform that reports on a crisis, and follows it for an extended period of time. “Stories don’t end when journalists leave,” says Coda Story’s co-founder Natalia Antelava. “The most important developments often happen after traditional media outlets and cameras have gone – often, in fact, because TV crews are no longer there.”

In 2014, the Global Editors Network named Coda Story as the Best Start-up for News. Podcasts and documentaries are also experiencing a renaissance, with over one third of our audience listening to podcasts each week.

Perhaps the best example of this shift is Serial, the real-life criminal investigation series that became a worldwide phenomenon at the end of 2014. It topped iTunes’ 'most-downloaded' chart for weeks and is, to date, the fastest podcast to reach five million downloads.