If you're planning a getaway this summer, a good place to consider has got to be Sweden. Aside from all the obvious awesome stuff to do and see when you're over there, Visit Sweden has just launched a bespoke concierge service to give you inside tips of the best hidden spots in three cities - Sweden, Gothenburg and Skåne.

Every month between now and June, a local insider from each of the cities will take over the Visit Sweden Instagram, Facebook and Twitter feed to document their favourite local places from their hometown. You can interact with these insiders via Twitter, allowing you to experience the city through the eyes of a local and have a unique experience away from the regular tourist traps.

As our Audience Survey illustrated, most of us look for a personal and unique experience when we get away. This campaign is a great example of how social media can be employed to connect insiders with a larger audience.

Check it out here and enter the competition to win a trip for yourself.