Madewell, sister brand to J Crew, is gearing up to the party season with a ‘choose your own adventure' video lookbook. The viewer is asked to make a series of quick decisions, starting with a choice of which of two models to watch: will it be tea with Dree or coffee with Marina? Each successive decision, which has to be made in just five seconds, brings the viewer closer to being dressed and ready to go out.

The cute video is strangely addictive. With choices like ‘sparkle or confetti?’ to make, it’s a bit of escapism from the sub-zero temperatures outside. To see it and have a go click here.