Phil Bosua makes a good point in his Kickstarter video— the lightbulb really hasn't grown much since its creation. Bosua wants to change that with LIFX, "a WiFi enabled, multi-color, energy efficient LED light bulb that you control with your iPhone or Android."

Assuming LIFX bulbs last long enough to justify their price tag (one for $69, ten for $490, with some tiers in between) we love Bosua's idea, and not just because it reminds us so much of our very own Chromo. And we're not the only ones who are seriously rethinking the lighting in our homes and offices. LIFX's Kickstarter goal was $100,000. With 51 days to go, there's already $1.3 million pledged.

So kudos for LIFX for such a 'bright idea'. Now that light bulbs have made a significant advancement, maybe light-bulb wordplay will be next.