Audi takes consumers from the driver’s seat to the director’s chair in Land of Quattro, the newest advertising campaign to promote the newest Audi Quattro to the Australian market. Rather than their putting admirers of the German automobile in the Australian Outback, fans will able to direct their own exciting feature from the comfort of their couch. Teaming up with agency Holler Sydney, Audi created an interactive customisable video format where individuals can select scenes from the multi-angle, multi-screen commercial to create their own masterpiece.The winning commercial will air nationwide in Australia and its director will be invited to test drive the new Quattro’s advance four-wheel drive system in the Swiss Alps.

To create the footage, Audi’s film crew used dynamic waypoint hacked quadcopters, which are essentially very fancy, small flying cameras, and DR telemetry tracking technology to capture each scene from all angles. The company is also displaying its picks of the week of the Land of Quattro website, so even if a commercial is not selected as the final winner, director-hopefuls can still get their moments of internet fame. As we saw with Playstation's interactive campaign, Bid For Greatness, as well as a flurry of interactive music videos, brands are looking more and more to involve consumers directly with the products the love.