Last night saw the launch of the Lacoste x LOOKBOOK.nu project at our concept space 18 Hewett Street. The project revolves around an ongoing competition by Lacoste and LOOKBOOK.nu, where all budding models, trend-setters and stylists can upload shots of themselves wearing lookbook.nu/lacoste and be in with a chance to win a cash prize of £1000.

To celebrate this awesome opportunity, Lacoste brought in a roster of incredible DJs including Mercury Prize nominated Ghostpoet, Alex Patchwork and Streets of Beige to play live sets to a heaving crowd of suitably stylish partygoers. The walls were filled with an exclusive collection of new photographs, featuring new talent, musicians and respected creatives all donning the latest Lacoste AW11 collection.

Check out what went down in the snaps below and be sure to submit your photographs before 31st October, 2011 here. Once you do so, you'll receive a £20 voucher to spend in store right away. Log on to lookbook.nu/lacoste to enter now.