Kitchenette
A new, London based incubator kitchen project, aiming to fill the city with a diverse range of food.
There are plenty of us who daydream about leaving the office one day and starting up a food business. However, it also may seem pretty daunting to leap into the unknown when faced with fierce competition of numerous pulled pork street food stands popping up on every corner.
Cyntia Shanmugalingam set up Kitchenette to help London’s most promising food entrepreneurs get started in the business. Kitchenette is UK’s first food startup incubator, inspired by similar US-based business models, such as La Cocina and Hot Bread Kitchen. Anyone with an original idea for a food business can apply and join its 12-week programme, which allows first-timers in the industry to gain access to London’s key restaurateurs, as well as business and branding advisers.
During the programme entrepreneurs meet with mentors who help them develop their menu, business plan and brand. In return Kitchenette asks for a 5-10 percent stake in their company. The programme allows its participants to trade at Feast and Dishoom, next to London’s heroes such as Caravan and Modern Pantry. The end goal is ambitious- for some entrepreneurs to open up a restaurant that would rival the Wagamamas of this world.
The current programme is in its fifth week, and the applicants’ menus contain anything from Beijing’s savoury pancakes to German waffles. Hopefully, it will encourage at least some of us to work on plan B and make that South Tibetan food stand a reality.
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