Ketel One has teamed up with GQ to offer today’s gentlemen the opportunity to showcase their game-changing ideas with “A Gentleman’s Call: In Pursuit of an Idea that Matters.” Protein have been asked to help spread the good word and find the winning gentleman to receive a $100,000 investment and turn one great idea into reality.To lead this nationwide call-to-action, Ketel One and GQ have enlisted the mentorship of three men that their idea of a 'modern gentleman': actor and philanthropist Ian Somerhalder, Co-Founder and CEO of the Movember Foundation, Adam Garone and celebrated actor Carlos Ponce. These cultural counselors will define the values of the ultimate gentleman’s competition through their day-to-day lives. A Gentleman's Call comes after the launch of Ketel One's new online lifestyle magazine A Gentleman's Read, featuring hand-selected articles, interviews and galleries from some of our favourite websites including Dezeen and Post New.

US folks can get involved at A Gentlemans Call, where the five projects best exemplifying a higher standard of thinking and living will be selected. The Grand Prize Winner chosen by consumers across the country. Competition closes this Sunday 29th July, 2012. Visit A Gentlemans Call for complete contest rules and to submit a project.