Kelela's new interactive website gives viewers a multi-sensory musical experience

With the release of her EP Hallucinogen imminent, Kelela has launched an interactive website where viewers can experience new remixes from the deluxe edition of her 2013 mixtape, Cut 4 Me.  The online platform not only features new track uploads each week, but visitors can also alter the noise, colours and environment  of the site to cater to their audio visual preference.

In between album preparations and delving into the digital darkside, Kelela has been performing live shows with long term collaborators, Fade to Mind collective, Night Slugs. With remixes by Kingdom, Jam City and Girl Unit to name a few, expect cut4.me to be a hybrid of musical genres.

Interactive videos are now acting as the perfect solution for an online saturated era. As Azealia Banks proved when she adopted the format with her webcam driven film for Wallace, the music industry is gaining ground with digitally driven campaigns in an attempt to gather a wider audience.

Six track EP Hallucinogen is released via Fade to Mind on May 5.