<p>You know the http://becks.com">Beck's Green Box Project launched on 4th July, 2011. You also know that 30 of the world’s most exciting artists have been commissioned to create their own AR-enabled Green Box to get everyone hyped about the Beck’s Art">http://becks.com">Art Fund, which will see Beck's commission hundreds of aspiring creatives to create their own Green Box. Everyone gets to submit their ideas and apply for funding and if your work gets chosen? Well, you'll get your very own Green Box to showcase your finished work.<p> No surprise then that since the launch we&#39;ve been telling everyone we know about this awesome project. Everything about it is what we&#39;ve always believed in - taking art out of the confined space of the gallery and placing it on the street for the public. We know people have tried to do this before but the Green Box Project might just be the one that gets it right, by putting technologically challenging art from culturally relevant and highly innovative artists in New York, Los Angeles, Miami, London, Milan and Rome&#39;s most creative communities. This is what we&#39;ve been waiting for ...</p><p> Launching today are Green Boxes by brilliantly inimitable British sculpture artist http://www.katemccgwire.com/">Kate MccGwire, LA-based wildlife aesthete http://www.sagevaughn.com/">Sage Vaughn  and digital fashion duo http://www.reedandrader.com/">Reed + Rader.<p> <br /> http://vimeo.com/26370420">

http://prote.in/uploads/briefings/Kate_MccG_portrait_copy.png" width="600"/><p> <br /> From now, Kate MccGwire’s stunning, large-scale, crow feathered installation “CORVIDAE” will be on show at Prospect">http://maps.google.com/maps/myplaces?ll=40.667065,-73.974724&spn=0.010351,0.022724&sll=40.66... Park in Brooklyn, New York. Coinciding with Celebrate">http://www.bricartsmedia.org/cb">Celebrate Brooklyn Festival, “CORVIDAE” will appear when you use the Beck’s Green Box App on your phone - free for download here">http://itunes.apple.com/us/app/becks-key/id446704056?mt=8">here - the seemingly restful sculpture will start to seethe and undulate in the direction of the flow of the feathers, coiling around itself, breathing ever so gently. 
You may have seen MccGwire’s “Brood” piece, which featured at the Saatchi Gallery for 6 months but we assure you, this is on a whole another level. Click here">http://vimeo.com/26370420">here to see MccGwire working in her studio on a moored Dutch barge and hear her speak about the inspirations behind her "CORVIDAE" Green Box.<p> Sage Vaughn’s Green Box at Milan's Duomo">http://maps.google.com/maps?q=Duomo&hl=en&ll=45.464465,9.189227&spn=0.009571,0.022724&am... is a celebration of wild, natural beauty. As one of LA’s most celebrated painters, Vaughn is best known for his ability to perfectly capture the juxtaposition of Los Angeles living. His Green Box reflects this with leaves and branches sprouting from concrete, his stylistic paint drips dotting streams of colour and songbirds flying amongst the cityscape.

http://vimeo.com/26370093">

http://prote.in/uploads/briefings/becks2.jpg" />
  <p>   Reed + Rader have turned their Green Box at landmark Via">http://maps.google.com/maps?q=Via+Pio+IV&hl=en&ll=45.458611,9.181631&spn=0.009572,0.0227... Pio IV in Milan into a fantastical world of photo realistic, fairy tale fashion animations. An enchanting, pixie-like model with candy-flossed hair kicks her way through video-game inspired scenery, finding herself on a journey through a sky full of puffed up clouds and lost balloons. Inspired by the virtual world of dreamy impossibilities, Reed + Rader have taken their well-loved playful approach and created a Green Box full of aesthetically pleasing fashion fun. Watch behind-the-scenes footage of Reed + Rader creating their Green Box and get to know the dynamic duo http://vimeo.com/26370093">here.
   <br />   These Green Boxes are only the first 3 to launch. Altogether, the Green Box Project will launch <b>30 exclusive artworks</b> in <b>New York, Milan, London, Rome, Miami and Los Angeles</b>. Artists include:<br /></p><b>ARNE QUINZE</b><strong> /</strong><b><strong> </strong>BOMPAS &amp; PARR / LUCKYME / NICK KNIGHT / STEPHEN BURKS / MERYL SMITH / REED + RADER / SAGE VAUGHN / SHANIQWA JARVIS / KATE MCCGWIRE / KENNETH CAPPELLO / KATHY GRAYSON / PETRA STORRS / STEVEN HARRINGTON / ANDREW KUO / HANNAH BARRY / HUSSEIN CHALAYAN / UVA / WARPAINT / AUSTRA / CRAIG THORNTON / PVT&nbsp;/ ALICE WAESE / BIJULES / ELLE KUNNOS DE VOSS / WIDOWS / and more...</b></p>Coming up next week is the launch of http://kennethcappello.com/ ">Kenneth Cappello and http://www.thisisluckyme.com/">LuckyMe’s Green Boxes.It's all happening. Stay tuned.</p>     <b>Kate MccGwire Green Box, 15th July - 12th August
<br />     95">http://maps.google.com/maps?q=95+Prospect+Park+W,+Brooklyn,+NY&hl=en&sll=41.510115,-72.90515... Prospect Park W

     Brooklyn, NY<br />     
USA</b></p>    <p style="text-align: left; ">     <br />     <font class="Apple-style-span"><b>Sage Vaughn Green Box,&nbsp;15th July - 12th August<br />     Duomo">http://maps.google.com/maps?q=Duomo&hl=en&ll=45.464465,9.189227&spn=0.009571,0.022724&am...
     20121,&nbsp;Milan<br />     
Italy<br />     <br />     Reed + Rader, Green Box, 15th July - 12th August
<br />     Via">http://maps.google.com/maps?q=Via+Pio+IV&hl=en&ll=45.458611,9.181631&spn=0.009572,0.0227... Pio IV, Ticinese 

     20123,&nbsp;Milan<br />     
Italy</b></font></p>