Mo:vel channels the Brazilian spirit of GingaGinga is a concept, a feeling, a fluidity of movement that permeates the Brazilian way of life and the beat of Brazilian music. It fuels the flow of a Capoeira player, the dancer’s lithe moves and the weaving footwork of a street footballer. It’s an attitude that resonates with those who live life on the move. Mo:vel is on a mission to get urbanites to move with more Ginga. Its shoes are designed to let the feet move freely, fluidly and with confidence. Easily identifiable, by the distinct wave structure and the striking graphics and colours, they give the wearer a feeling of freedom and inspiration to move well.To mark the UK launch of Mo:vel, and its first UK store in Brighton, the footwear maker has teamed up with acclaimed filmmaker Mollie Mills to create a short documentary and mini-series uncovering the lives of four young Brazilian natives, each with their own distinctive Ginga. The documentary gives us an intimate view in to each of their lives in Rio. Ailyn, The Capoeirista, Rodolfo, The Footballer, Pablo, The Dancer, and Aretha, The Party Girl.Keep a look out for the limited-edition collaborations with Brazilian artists Bruno Nunes Coelho and André Coelho Moreira, who have created unique and joyful prints, inspired by the rhythms of Bossa Nova, Axé and Forró for the shoes, and let your Ginga out!Still hungry for more? Sign up for our weekly supplement featuring the latest news, profiles, features and innovation