With just under a month to go before South Africa, Umbro is celebrating the art of football with their individual, spirited takes on the tailored silhouette of the 7 previous winners shirts. Taking inspiration from the champion nations’ deep and diverse art culture, Umbro has collaborated with 7 visual artists, from graffiti writers turned night life entrepreneurs, to comic book and tattoo artists to create a truly celebratory project. The 7 artists re-imagined their country’s proud crests to sit on a limited edition collection of jerseys and t-shirts, print, story book and crest on badges.

In the following weeks Protein will be unveiling features on all the collaboration artists on a specially created blog, from behind the scenes art and making-ofs in partnership with FACT Magazine, exclusive music from ZZK Records, insider South Africa city guides from the artists in association with UNLIKE and an exclusive competition with Superfuture. So make sure you check back for further adventures in art and football.

For more information and updates visit umbroworldchampions.com