Interview: Terroir
We speak to Benjamin Koh about his new travel magazine, Terroir, and the future of travel.
For our latest Travel Journal we selected our favourite new publishers and asked them what they make of the future of travel. Here's Benjamin Koh from the awesome travel magazine, Terroir.
Tell us about yourself.
I am a graphic designer from Singapore who can't live without cheap and good food. I recently started Terroir, a bespoke bi-annual magazine that seeks to collaborate with and showcase Singaporean perspectives on travel.
What makes it stand out from other travel magazines?
The magazine is more like a snapshot of personal travelogues, curated in such a manner that the content complements one another. There are no must-visits, lists or tips.
Why did you decide to start the magazine?
I have been dreaming of starting a magazine for the longest time, but just didn't know what sort of magazine it ought to be. Everything else on the market seems to have been done before by someone, in some place elsewhere. I started travelling again at the end of 2010 after an 8-year absence, and an idea for this magazine just popped into my head. Rachel (a collaborator for Issue No. 1) initiated a collaboration and the rest is history.
Who is your audience?
Thus far, creatives have been most forthcoming in their support for this extremely costly publication. Interestingly, the magazine is more popular overseas than in Singapore.
What is the importance of self-publishing, printing and hand stitching each issue?
Self-publishing the magazine is a result of circumstance. I had a look around the various digital publishing options online and even bought sample copies to get a feel of them. Ultimately, they fell short of expectations. The feel and smell of the paper, choice of typefaces and colour reproduction all contribute to making the magazine feel "complete". I was adamant that the magazine could lie flat on a table when opened and so other types of binding were also ruled out.
What is your vision for the project?
The ultimate goal would be to release ten issues of the magazine. By that time, I hope the local creative scene would be more receptive to initiatives generated from the ground-up and not from the top-down.
How important is the experience of travel over the actual destination?
I do believe that one must like the destination before one can start experiencing the trip. That said, the mode of travel is also very important - packaged tours are the bane of truly experiencing a place. Get off that bus and start walking on the streets!
Do you think people are travelling differently nowadays?
Definitely. The emancipation of air travel, coupled with the rise of Asian economies has made the nature of travelling very different from the way it was just 15 years ago.
How will the travel experience evolve in the next 5 years?
Not very much. Not unless mankind are on the cusp of discovering new modes of transportation. That would be exciting!
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