Interview: Anywhere Anywhere
We chat with Phoebe Lovatt, the brains behind this travel site with a difference.
For our latest Travel Journal we selected our favourite new travel publishers and asked them what they make of the future of travel. Here's Phoebe Lovatt from charming travel site, Anywhere Anywhere.
Tell us about yourself.
Iʼm 24 and a London-born writer. I recently started Anywhere Anywhere, a site focused on travel, food, cities and people – people who shape the places in which they live, and the places that shape them. Itʼs partly a journal documenting both my travel experiences and those of others, and partly an ever-expanding directory of places to eat, sleep, drink and shop, all around the world.
Why did you decide to start the site and why now?
Iʼm constantly giving and seeking recommendations for great places to go in London and beyond, but I couldnʼt ï¬nd anywhere online that offered an edit of destinations that was to my taste. Most guides are too expensive, too family-orientated, or – most frequently – full of generic, regurgitated advice.
How are travel guides changing?
I think that, in an age of information overload, a personal voice is of more value than ever. People are interested in personal style, personal beauty regimes, personal routines, and meals, and ways of working.They want to see inside other peopleʼs homes and wardrobes: Itʼs a way of feeling a human connection through a dehumanising medium. It makes sense that this need for a personal connection might extend to lifestyle and particularly to travel.
How important is the experience of travel over the actual destination?
Iʼm a big believer in travel for travelʼs sake. Even if itʼs just jumping on a train and going to the nearest town, the experience of leaving your day-to-day surroundings might not necessarily be enjoyable, but it will nearly always be challenging, enriching and inspiring. I think travelling is an invaluable way to sharpen your thoughts and gain fresh perspective on your life at home.
Do you think people are travelling differently nowadays?
People have had to cut back on holidays as a luxury expense, but I think that has led to many people looking more to their immediate surroundings for new experiences – hence the inclusion of local guides on my site. The Internet has both broadened ourunderstanding of the wider world, and homogenised our cultural experience of it. As such, travellers might have a better idea of how girls dress in Stockholm, or how people eat in Los Angeles, but that doesnʼt mean that they donʼt still want to go to these places and have the Ê»real lifeʼ experience for themselves.
How will the travel experience evolve in the next 5 years?
In an attempt to escape the numbing effects of technology and social media, people will seek more extreme destinations in the hope of discovering something totally new and unseen. ʻAuthenticʼ travel experiences will become increasingly popular, and untouched, unspoilt destinations will also be of greater appeal.
Discussion