Internet Souvenirs
A capsule clothing collection designed to inspire nostalgia for the hashtag generation.
A capsule collection designed to inspire nostalgia for the hashtag generation, Internet Souvenirs is the creation of Silvia Bianchi and Ricardo Juarez for their clothing label Swallowww.
With product descriptions such as 'WIFI T-shirt', 'WWW Sweatshirt' and ' ‘☻ ♱ ☨ ☧ I N T E R N E T ☦ ☹ ✝ ♰ ☯ Sweatshirt', the collection takes inspiration from 90s nostalgia and net aesthetics. Available to buy online, progenitors of seapunk will be excited to see early internet memes and Virtual Reality graphics sentimentalised through digitalised aquamarine and marble prints.
While the rise of net aesthetics has steadily been making its way into the mainstream for some time now (as seen with Azealia Banks' 'Atlantis') Internet Souvenirs takes the extra step in reclaiming these graphics for real life wearability, successfully combining tangible online trends and collective digital sentiment.
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