Onesong is mobile app set to make music a social experience

“We realised that the world was getting tiny,” says Nils von Heijne, CEO and co-founder of Onesong – a new platform allowing users to share their favourite soundtracks one at a time to followers. "All these new great services made things smaller and shorter, and at the same time more social."

"There are text updates by Twitter, photos by Instagram, videos by Vine etc. But we realised nobody had yet come up with a way to make one important thing shorter and more social: music. So we did just that.”

Having been put on trial by thousands of users at the beta stages of testing, the Onesong app is now available to the public worldwide. “Our beta testers truly helped us find the core of what makes Onesong special," says von Heijne.

“In the very first week of testing, an early user described the app as 'Instagram and Spotify had a cute little baby', which we found to be the best way to describe what we’re aiming for.”At the forefront of musical innovation, OneSong is following the trend of short form media, connecting social network users on a global scale.

In a similar vein, California-based start up, Wearhaus, conjured ARC headphones last year; the syncing audio device that connects music fanatics. In a generation infiltrated by social media, brands are finding advanced ways to keep consumers engaged.