INSA in collaboration with Unit 44’s White Walls project has produced his biggest and most complex moving piece yet. This innovative GIF-ITI is a labour intensive process of painting up the entire wall and re-painting almost immediately in order to create the movement in the gif above.

Created in Newcastle, taking 3 days and painting over the wall 4 times, INSA has created cutting edge art for the tumblr generation – through mixing the ephemeral nature of graffiti with the retro yet ever-lasting gif, the Internet meme’s best friend.

See the timelapse of the entire process below and see full-sized GIF-ITI in action here.