I Hate Perfume
Step into the world of Christopher Brosius, founder of Brooklyn's CB I Hate Perfume and all round infant awesome of the perfume world.
Christopher Brosius, founder of Brooklyn's independent CB I Hate Perfume and all round infant awesome of the perfume world, is renowned for creating some of the most evocative and unique scents you'll ever have the privilege of encountering. Rich in the language of nostalgia and personal experience, his creations read like poetry: Memory of Kindness (tomato vines and freshly turned earth), Winter 1972 (crisp snow, hand-knit woolen mittens and "frozen forest"), In The Library (dusty leather, cloth, a hint of wood polish) and Black March (damp moss, wet twigs, warm springtime showers). And all are as complex, evocative and elegant as their names suggest.
And now, thanks to Monomania's inspirational docu-short, you can step inside the world of CB, inside the processes and ideas that drive his incredibly unique brand of creative scent-making (keep an ear open for his rant about the "power perfumes" he was repeatedly bludgeoned with while working as a New York cab driver). From the opening of the piece, you just know you're onto something memorable. "Perfume is too often an ethereal corset trapping everyone in the same unnatural shape. A lazy and inelegant concession to fashionable ego," he begins. And it just gets better from there.
There's clearly something in the air at the moment (the Aromastagram scent-camera anyone?). So in that regard alone the timing is perfect for such a creative project. But more than this, we can't help but wish more of the current genre of 'maker films' were so creative and inspiring and, well, fun.
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