i-D magazine, the iconic British publication famed for its innovative photography, typography and dedication to fresh youth culture, has unleashed a new editorial video where the worlds of football and fashion collide.   Alongside the launch of their newly made-over website, i-D has dropped the ‘Kick Ups’ video above. A dynamic lookbook of sorts, the video shows off the magazine’s favourite looks in the setting of a football match. The players/models clad head to toe in i-D’s pick of the freshest high street looks have a kick about on the pitch, merging the two quintessentially British cultures of football and fashion. This new project may be a nod to the changing face of football culture, with the recent inception of The Green Soccer Journal also showcasing the world of football in a high-brow editorial publication with high quality design.