Created for the Hyundai Motor Group Exhibition Pavilion at the 2012 Yeosu EXPO, Seoul based experimental media arts collective Jonpasang have showcased their ‘kinetic vertical landscape’ installation, Hyper-Matrix. The immersive work combines 3D projection mapping techniques, a sound design and thousands of undulating 30x30cm cubes. The wall’s facade is operated by integrated stepping motors, digitally choreographed to alter its interior shape in a mesmerising display of mechanical art.

When artists and engineers have previously collaborated on projection mapping showcases, exhibited in Dane Luttik’s recent documentary, the technology is conventionally used to animate static spaces. Hyper-Matrix instead takes a literal approach to animating environments, not only visually, but also physically.

Like other automobile marketing projects we've seen (think Audi City or Data Anatomy [civic]), this is another interesting example of an auto-brand showcasing their cutting edge technology with an engaging installation. You can see a short ‘making of the Hyper-Matrix’ video above.