Given recent advances in technology, millennials expect a new level of service, particularly in functionality and the ability to meet a customer’s specific needs. Up until now, using a bespoke service meant having to take time off to visit an expert consultant. Today consultants from every category of service are far more accessible. Thanks to complex algorithms, smartphones and entrepreneurs leaping at the opportunity to join the on-demand economy, concierge services are also becoming cheaper and faster.

“There’s an app for that” is no longer a tongue-in-cheek saying but a truth. In the US, those who want medical marijuana delivered to their door in 10 minutes can download the app Eaze, while those who have sudden sweet cravings can use Doughbies and have a batch of fresh cookies delivered to the door in less than 20 minutes.

"The future looks amazing,” explains Rohan Sinclair Luvaglio, CEO of on-demand service app Bizzby. “We should expect to have drones delivering time-critical medical supplies when we need them, doctors on demand, and your home devices fully connected and in sync with all aspects of your life. We’re in a ‘now’ economy. The fact that you can tap a button on your smartphone and 60 minutes later a professional turns up at your door is amazing.”

We’re in a ‘now’ economy. The fact that you can tap a button on your smartphone and 60 minutes later a professional turns up at your door is amazing

This new level of service isn’t limited to delivery. Intuitive digital tools are smoothing decision making. US online platform Svbscription asks a series of questions about lifestyle and aesthetic preferences so that its consultants can hand-pick a wardrobe for the customer.

Personal assistant X.ai takes the hassle out of arranging meetings – the artificial intelligence bot scans emails to schedule and reschedule when you’re available to meet people. These are the kinds of digital tools that are changing the way we live, work and organise time. Ultimately, our audience increasingly uses smart hubs to plan and streamline everything from their work life to their social life – from inviting friends to a party, to ordering the booze (and if they don’t like what they ordered, those in San Francisco, Miami and New York can use the app Shyp to pick up and return the online purchase). Our audience expects every aspect of life to be streamlined, connected and more convenient than ever.