The sad truth is that not all of us will be professional football players. The thrill of playing in a huge stadium, under floodlights and being watched by millions of adoring fans is something very few individuals will ever experience. To promote their latest football boot, the Hypervenom, which has been built with input from the likes of Neymar, Rooney and Ibrahimovic, Nike teamed up with BBH Asia Pacific to create House of Deadly, a large-scale installation in Bangkok that invited participants to immerse themselves in an epic video game-esque experience that mimicked a pro-athlete's performance.

The 10x10x5m stadium, fitted with motion detection and interactive projection mapping, an advanced surround sound system and dramatic 3D effects, created an illusion of a real football match with a ‘deadly’ twist. It featured wild animals and beasts as moving targets that must be defeated all while dodging physical objects in the form of beams of light. Using advanced tracking systems and Kinect software, aspiring football stars were rated on their performance.  

Similar to Nike Laser Pitch, House of Deadly blurs the lines between the virtual and the physical. This enhanced reality has become increasingly popular in product campaigns as consumers look beyond merely purchasing a product, but seek to become immersed in a lifestyle.